Alpha Oil Tools
For Alpha Oil Tools, we revitalized their brand with a modernized logo, a bold new color scheme, and a sleek, user-friendly website. By simplifying their legacy design while retaining key heritage elements, we created a more impactful digital presence. An on-location video further highlighted the people behind the brand, bringing their story to life.
Date
October, 2023
Role
Web Design, Branding, Video Production
The Challenge
Modernizing a Legacy Brand
Alpha Oil Tools had an outdated logo and website that no longer reflected their industry leadership. Their complex logo needed a refresh while preserving its heritage, and their online presence required a more engaging, mobile-friendly experience.
Quality and reliability with American craftsmanship.
The Approach:
A Bold Yet Timeless Evolution
We simplified and modernized the logo, retaining its core identity while making it cleaner and more adaptable for digital use. The color scheme was brightened for a more dynamic appeal, ensuring strong visibility on mobile and desktop platforms. Additionally, we designed a sleek, user-friendly website that put their products and people at the forefront. To further humanize the brand, we filmed an on-location video showcasing the team’s expertise and dedication.
Website
See it Live
Alpha Oil Tools
The Solution
A Brand Built for the Future
The result was a refined, modern identity that maintained Alpha Oil Tools’ legacy while making it more relevant for today’s digital-first audience. The new website provided an intuitive, visually striking platform for customers to engage with their products and company story. The video added a personal touch, reinforcing the company’s reputation through the voices of its people.
“Trey and his team at Wovenlee helped us transform our brand while staying true to who we are. The impact has been incredible.”
Harvey Sharp, CEO of Alpha Oil Tools
Let’s make your vision a reality.
READY TO TRANSFORM YOUR MARKETING?