EBT China
For EBT, we captured both manufacturing facilities and street-level lifestyle moments to highlight the strong relationships between a U.S. company and its Chinese partners. The project demonstrated how these connections ensure consistent, high-quality results across border
Date
July 2024
Role
Art Direction, Photography
The Challenge
Our task was to visually demonstrate how EBT upholds top-quality standards while working with Chinese partners. The challenge was to show that despite cultural and geographic differences, the strong relationships ensure consistency in production and quality.
The Approach
We photographed both manufacturing facilities and local street life, blending industrial and lifestyle photography to highlight the seamless collaboration between EBT and its Chinese counterparts.
By capturing the precision
in the factories and the vibrancy of the local culture, we told a cohesive story of partnership and quality.
The Solution
The final images and videos showcased EBT’s global relationships, emphasizing that strong cross-cultural partnerships result in unwavering quality. The visuals reflected the trust and collaboration between the U.S. and Chinese teams, reinforcing EBT’s reputation for excellence.
