Finkl Steel
Black-and-white, high-style photography campaign for Finkl Steel that captured the humanity behind the brand. The award-winning photograph from the shoot showcased the people who make the company exceptional, helping to set Finkl Steel apart from the competition by focusing on the strength and character of their workforce.
Date
June 2023
Role
Photography, Art Direction
The Challenge
Capture the authentic personalities of Finkl Steel’s team while maintaining a cohesive, high-impact visual style.
The Approach
We used black-and-white photography to emphasize the strength and character of the individuals, bringing their stories to life with powerful imagery.
The Solution
The campaign delivered striking portraits that highlighted the human side of Finkl Steel, setting them apart from their competitors.
